Cultivating Women Leaders In Sport

November 14, 2025

Do it on purpose!

This is not your typical X’s and O’s conference! She Coaches is the highly anticipated personal growth event designed to equip and empower girls and women in sports.

Build community, connection and dive deep into the subjects that really matter. At She Coaches we are about transforming YOU, your team and those you lead to WIN BEYOND the field.

If you are looking to become part of a supportive, growth-minded community – this is the conference for you!

For Coaches

We started this for community. Because being a woman in coaching is a unique and often isolating experience. Now that we've found common place, we are using it to grow us into Confident & Impactful Leaders that are empowering our teams and communities.

For Athletes

Build your team culture from the inside out. Your team captain, peer leader, future coach, we believe in giving her tools now! Athletes will learn transferable leadership, mindset and confidence skills through whole group and workshop sessions. Connect with coaches and community leaders in today's changing sports ecosystem.

Together

Let's be honest, it takes a village. Administrators, athletic trainers, managers, educators, business owners... we all have an important role and impact. Our vendor leadership expo builds a cohesive network and exposes all of us to opportunities beyond the field building a community of peers and possibilities.

Event Details

Friday, November 14, 2025

Ames, IA

The Plex. 5501 George Washington Carver Avenue

Adult Ticket $129

Athlete Ticket $45

Register early- early bird pricing as seats are limited

Team Discount– send more and save

Check-in begins at 8:30am. Event starts at 9:00am. Concludes by 3pm.

Morning coffee. Catered lunch. Variety of vendors.

Featuring Incredible

Coaches

Leaders

Ground Breakers

Advocates

Speakers

Teachers

Including host of She Coaches Conference, and your Standing O Initiator, Erica Lynn Douglas (Coach D) and your favorite emcee, Jummy Barlass

The atmosphere of this conference is unlike any other I've ever spoken at. She Coaches is a great community and focuses on topics that are necessary for all women leaders in sports. Honored to have been included.

Rachael SteilRunning In Silence Org

My favorite aspect of She Coaches, it sounds silly, but is the workbook. It was so beneficial. All of the speakers were amazing, but I loved being able to follow along, jot down ideas, etc. So many times you leave a conference/speaker and then lose all of the great ideas. I really appreciate the workbook!

Emily BrunsCoach

Loved the opportunity to interact with other coaches, hear the speakers, and leave feeling empowered after seeing so many women coaches.

Lynsey BarnardCoach

I was excited to see the way female coaches and athletes were able to come together and learn such important skills that will impact them in such a positive way. My favorite part was learning about all the occupations that amazing women do and how they were impacted by athletics that they wanted to stay in and impact the sports community through their work. My biggest takeaway was that I should utilize my leadership to help others build confidence in who they are.

BrennaStudent Athlete

She Coaches Sponsors

Team/ School Discount?

We encourage schools/organizations to come together! 5% Team discount for adult groups of 5+. 10% Team discount for adult groups of 10+

Need a purchase order?

We encourage registration to be processed online via links above. If you need an invoice for a purchase order, please email sheplaysnow@gmail.com or use the contact form below.

What to expect?

This isn’t your X’s and O’s coaching conference. At She Coaches you should expect exciting and motivating speakers that will challenge you to grow in your leadership. Safe environment to ask questions, set goals, and network with other women coaches.

Scholarships Available?

Yes! Thanks to our sponsors, we are able to provide full or partial scholarships to attend She Coaches. Please email hello@sheplaysnow.com

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